The main question arise before studied about CSR is Why do businesses exist? Corporate social responsibility can b e of strategic importance as well. The Economist Intelligence Unit bears sole responsibility for this report. The results of CSR compliance are generally viewed as a good thing by most companies. The importance of corporate responsibility The importance of corporate responsibility is an Economist Intelligence Unit white paper, sponsored by Oracle. The Economist Intelligence Unit’s editorial team executed the surveys, conducted the interviews and wrote the report. Before starting with the study, the Author formulated the following research questions: 1. Corporate Social Responsibility (CSR) is a new, voluntary strategy including social, economic, ethical, and ecological aspects of a business in dealing with the environment [Carroll 1979]. In … corporate social responsibility, the Author of the current paper took the challenge to examine and research the importance of corporate social responsibility of today’s Estonian consumers’ purchasing decisions. Keywords: Corporate social responsibility, business ethics, competitiveness, customer satisfaction, ... these studies, w hile important, only examine s traditional measurements of financial performance, such as return on assets, return on equity, and return on sales . Corporate social responsibility (CSR) is a prominent 21st century business ideology that heightens expectations of companies regarding social and environmental standards. A company can use CSR as a strategy to build brand im age an d raise its profile in the customers’ mind.

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